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It is rare to read a profile essay that is well-crafted, engaging, and describes the unique qualities of a person.

It’s bad enough when someone posts photos that are unflattering, out-of-focus, or scanned from their driver’s license (No kidding. Nothing turns a woman on like a blurry photo with your state stamped over your face).

Writing a profile that stands out is a difficult task for most of us.

It expands your dating pool exponentially, opens you up to new experiences and people, and pretty much the entirety of the single (and some of the not-so-single) population is doing it. When I launched my business two and a half years ago, I had no idea what the response would be like, so I charged for a complete makeover.

The stigma is gone -- and don’t listen to anyone who disagrees. Today, my clients zip their credit cards to the tune of anywhere around 0 to 0 (though I spill 144 pages of easy, actionable advice in my new book, Worth it? This is your romantic life that we’re talking about.

Online dating is more popular than ever, but how's a girl supposed to stand out from the crowd and get guys to notice her?

We spoke with Whitney Casey, relationship expert for Match.com, to get some insider tips on how to draw maximum attention to your profile.

You don't have to write a novel for each section of your profile, but put in enough information to make your profile compelling.

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